- in a world where the majority of record sales still happen in the physical space, correct me if I’m wrong here, but didn’t this release manage to convert the majority of Saul’s fan base to a digital sales model? that’s extraordinary, no?
- so only 18.3% paid… two things here: 1) there was a large write-up in the New York Times which surely contributed to many out-of-curiousity downloaders, therefore skewing the numbers greatly but even ignoring this one in five paid!; 2) the 81.7% who didn’t are hopefully providing some value by spreading the word through last.fm, imeem, facebook, ilike and other music networking sites.
- you’ve grown a decent base to support touring, merchandising and all the secondary (collectively becoming primary) revenue streams available to a musician.
- the other interesting fact – people are choosing quality downloads. this challenges the notion that music is not valued any more, that music consumers (for lack of a better word) believe it’s throwaway and disposable. that’s a positive, a huge piece of learning in my opinion.
I really appreciate Mr Reznor’s enthusiasm to discuss and dissect this information. I find Radiohead’s tight-lippedness a little frustrating. This information is critical to people who hope to make a living in the music industry, and important to consumers who need a better understanding of the options available to them.
Also, I like his optimism. I’d have expected his response in the form of a mediocre, quasi-industrial dirge called One In Five or something equally insipid and NIN-y.